Earning Ideas

Utilize ChatGPT to generate content for a Notion knowledge base, and sell this high-cognitive content on the Xiaohongshu platform. Leverage high-quality content and community management to achieve high sales and positive user feedback.

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Ideal Audience

  • Content creators
  • Enthusiasts of personal growth and social sciences/philosophy
  • Followers of business mindset and mental health themes

Difficulty Level

Moderate, requiring certain content creation abilities, community management, and e-commerce platform operation knowledge.

Operational Procedures

Content Positioning:

  • Targeting a culturally advanced audience, focusing on themes like personal growth, social sciences/philosophy, business mindset, and mental health.

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Creating a Notion Knowledge Base:

  • Use Notion to create an exquisite knowledge base, categorizing content into celebrity interviews, work-life methodologies, and mindset enhancement.

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  • Create in-depth articles, using AI tools like GPT to assist in analyzing article features, generating titles, and writing content.

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  • Gather celebrity images using Notion's built-in material library or Google Images to design cover images that attract user clicks.

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Designing Communities and Public Accounts:

  • Design and maintain an active community and a public account that regularly publishes content.

Attracting Traffic and Promotion:

  • Use screenshots of the knowledge base in Xiaohongshu notes to attract traffic, ensuring the content topics are precise and appealing.

Building Trust and Endorsement:

  • Establish trust through high-quality content and community interaction, using positive comments in the review section to enhance credibility.

E-commerce Logic Operation:

  • Apply e-commerce logic to operate knowledge products, selling annual membership cards with different tiers of options.

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Multi-channel Monetization:

  • In addition to selling the knowledge base, monetize through multiple channels such as advertising, courses, and private customization services.

Continuous Optimization: - Continuously optimize the knowledge base content and marketing strategies based on user feedback and market changes. - Expand influence through matrix accounts, increasing exposure and sales.

Private Domain Monetization: - Utilize private domain traffic, such as WeChat groups and email lists, for deep monetization.

Case Review

This case demonstrates how to achieve high sales and positive user feedback by selling knowledge products on Xiaohongshu. The key lies in providing high-quality content, building trust, operating with e-commerce logic, and continuously optimizing and expanding influence. Additionally, multi-channel monetization and the use of private domain traffic are crucial to success.

Tools Used

  • Notion (knowledge base creation and management)
  • GPT (AI-assisted content creation)
  • Xiaohongshu (content publishing and community management)
  • Public Account (content publishing and information notification)
  • Community tools (such as Feishu, for order and information management)

This case proves that even without showing one's face or creating videos, substantial profits can be achieved by selling knowledge products on the Xiaohongshu platform. I hope this detailed operational process is helpful to you. If you have any questions or need further assistance, please feel free to contact me.