AI models, as an innovative attempt at the convergence of AI and e-commerce, have recently frequently appeared in the public eye. Among them, a Spanish AI model named "Aitana" who earns nearly $80,000 per month has drawn attention. The article analyzes that the market for AI models is vast, but for sustainable development, it is necessary to overcome issues such as a single character image and the inability to guarantee the quality of product display. Additionally, a reasonable pricing strategy needs to be established. Overall, the field of AI models is developing rapidly, but it is still in its early stages. Companies within the industry need to continuously improve their technology and overall solutions, and keep pace with the times to open up the market.