Nintendo's President, Shuntaro Furukawa, has expressed his stance on the use of generative artificial intelligence in games, voicing concerns over copyright and emphasizing the importance of maintaining uniqueness.
During the Q&A session with investors, Furukawa clearly stated that generative artificial intelligence is a risky technology that may infringe upon intellectual property rights. Generative artificial intelligence typically uses a large amount of copyrighted content for learning, which can have transformative impacts on such content, but still poses questions in terms of law and ownership.
Furukawa acknowledges that generative artificial intelligence has the potential to spark new creativity, but the concerns about its use currently outweigh the benefits Nintendo can gain from it. He further stated that Nintendo possesses decades of experience in game development and technology, which is sufficient to provide players with the best gaming experience.
Nintendo's originality surpasses that of generative artificial intelligence, as Furukawa pointed out. Nintendo's developers have a wealth of experience and creativity, and there is no need to rely on generative artificial intelligence tools. The ideas generated by generative artificial intelligence are often a combination of everything that has come before, and the content produced is often mundane and uninteresting, lacking in personalization.
Looking forward, Nintendo will approach the use of generative artificial intelligence cautiously and rely on the boundless creativity and experience within the team.
Key Points:
⭐ Nintendo opposes the use of generative artificial intelligence in games, worrying about the infringement of intellectual property rights.
⭐ Furukawa emphasizes that Nintendo has enough creativity and experience to create unique gaming experiences.
⭐ The content produced by generative artificial intelligence lacks personalization, and Nintendo focuses on originality and creativity.