Hollywood VFX Provider Raises $200 Million for AI-Powered CGI Tool Development

AIbase

Published inAI News · 4 min read · Jul 5, 2024

Recently, Hollywood visual effects provider DNEG Group successfully secured a $200 million strategic investment from Abu Dhabi investors. This investment will help drive the development of AI-driven CGI tools under the DNEG Group, including the newly established Brahma, to simplify the creation process of visual effects.

Movie

It is reported that Brahmas AI creator solution will utilize over 25 years of VFX data to generate realistic visual effects. This investment by United Al Saqer Group (UASG) will value DNEG Group at over $2 billion.

Namit Malhotra, Chairman and CEO of DNEG Group, said that this investment will accelerate the development of AI creator tools, propel the company's transformation into a global top-tier solution provider, and enhance storytelling through the latest technology and creative capabilities. DNEG Group has participated in the production of many renowned Hollywood movies, such as "Fury," "Blade Runner 2049," and "Interstellar."

With the rising costs of film production, the cost of producing visual effects-intensive movies has exceeded tens of millions of dollars, leading studios to bear the costs of animators and editors. AI CGI tools like those being developed by Brahama will help filmmakers reduce costs while creating realistic effects. Prabhu Narasimhan, Executive Chairman of Brahama, said their goal is to help movie studios transform imagination into screen works faster, cheaper, and better.

This investment from UASG will also prompt DNEG Group to establish an office and a visual experience center in Abu Dhabi to build a content production ecosystem in the Middle East. Nabil Kobeissi and Edouard Zard of UASG will join DNEG's board of directors to jointly drive the development of Brahmas innovative AI-driven CGI creator.

Key Points:

🌟 DNEG Group secures $200 million strategic investment, accelerating the development of AI creator tools, with a valuation exceeding $2 billion.

🌟 The rising costs of film production, AI CGI tools may help reduce costs and create more realistic effects.

🌟 The investment will prompt DNEG Group to establish an office and a visual experience center in Abu Dhabi, promoting the development of a content production ecosystem in the Middle East.

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