The recent "Apple Mode" feature launched by Meitu Camera has sparked heated discussions on social platforms, propelling the app to the top of the overall chart on China's AppStore, and reigniting the industry's debate on "system camera" and "camera app".
Following the AI trend, Meitu Camera has introduced a series of innovative features appealing to young users, in addition to the "Apple Mode." These include single-lens reflex mode, AI portrait, AI animation, AI photo dancing, and AI portrait retouching. These features have quickly gained popularity on China's mainstream social platforms like Douyin, Xiaohongshu, and Weibo, frequently making waves.
The success of Meitu Camera is not limited to the Chinese market. Public data shows that the app has experienced explosive growth in Asian countries such as Japan, Korea, and Thailand. In 2023, Meitu Camera maintained the second position on Japan's AppStore overall chart for several consecutive days and topped the category charts on Japan's, Korea's, and Thailand's AppStore and Google Play stores multiple times.
This series of achievements not only demonstrates Meitu Camera's competitiveness in the international market but also reflects the universal appeal of its innovative features to users from different cultural backgrounds. By accurately grasping the needs of young users, Meitu Camera has successfully opened up new horizons in the mobile photography field, redefine the interaction between users and smartphone cameras.
With the continuous development of AI technology, the success case of Meitu Camera may lead the entire mobile photography industry into an innovative wave, worth the industry's sustained attention.
