In the field of hardware innovation, the startup company Bird Buddy has gained widespread attention and many imitators with its unique product - the connected bird feeder camera. Today, the company based in Michigan announced a new feature called "Name That Bird," which, driven by artificial intelligence, may further solidify its position in the market.

Bird Buddy's "Name That Bird" feature allows users to name and track each visiting bird. Although the effectiveness of this feature is yet to be verified, it clearly satisfies users' desire to establish an emotional connection with these backyard visitors. Sarah Perez, a member of our team and a loyal fan of this product.

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Image Source: Bird Buddy

CEO Franci Zidar emphasized the high-resolution and close-up format of Bird Buddy's sensors, which enable the product to capture distinctive features of birds for individual recognition. "All our feeders are equipped with 5MP high-resolution Bird Buddy sensors," Zidar said, "which allow Bird Buddy to capture the necessary features in a unique way to achieve this goal."

In addition, "Name That Bird" is part of Bird Buddy's more powerful AI feature - "Nature Intelligence." In addition to naming and tracking, this feature can also identify if a bird is injured or sick, which is crucial for preventing the spread of disease.

Bird Buddy's AI technology is not limited to birds. It can also send notifications for non-bird animals, including bees, butterflies, lizards, raccoons, and even cats. Although it cannot identify individual animals, this feature is still valuable to homeowners, as it can remind them to be aware of animal activity around the bird feeder.

Currently, these new features are not free. Bird Buddy has also joined the subscription model for smart products. The Nature Intelligence feature is part of the $6 per month Bird Buddy Pro subscription, which may cause some users to consider.