Following the layoff turbulence earlier this year, Tesla is now actively expanding its workforce, particularly in the fields of artificial intelligence and robotics. Over the past few weeks, the company has posted around 800 new positions on its recruitment page, signaling a shift in strategic focus.
This recruitment drive is primarily focused on Tesla's robotics and AI departments. New hires will mainly be dedicated to developing autonomous driving software, contributing to Tesla's Autopilot and robotaxi projects. Additionally, some employees will be involved in the development of the company's humanoid robot project, Optimus.
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In addition to technical roles, Tesla also plans to replenish staff in areas that have seen significant cuts previously, including hiring hundreds of service-related positions. This move indicates that the company is balancing its human resource structure.
Tesla's large-scale recruitment plan was launched after the company's second-quarter earnings exceeded expectations and CEO Elon Musk's victory at the June annual shareholder meeting. These positive factors have driven Tesla's stock price steadily from $187 to $250 over the past month, also boosting investor confidence in the company's leadership.
The shift in focus towards AI and robotics reflects Tesla's strategic adjustment in the face of increasing competition in the electric vehicle market, slowing demand, and sales. This transformation marks Tesla's transition from a traditional luxury electric vehicle manufacturer to a broader technology company.
It is worth noting that before initiating this round of recruitment, Tesla had experienced a difficult period earlier in 2024, including a 20% year-on-year decline in first-quarter vehicle deliveries and subsequent global layoff plans. However, the company has now begun to rehire some of the laid-off employees, indicating a gradual recovery of its business.