As the Paris Olympics draw near, Google's Gemini AI technology is set to make its debut at the event, partnering with NBCUniversal and the United States Olympic & Paralympic Committee (USOPC) to integrate AI into the coverage of the games. Google is not only providing AI commentary but has also become the official AI sponsor for the US national team.
NBC has announced the launch of personalized daily event recaps generated by AI, narrated by the AI version of sports commentator Al Michaels. Viewers can set up personalized Olympic highlights on the Peacock app, selecting their preferred sports types to receive customized event highlights every morning.
NBCUniversal has created a "Decoding the Olympics" segment, showcasing how AI can be used for Google searches to quickly answer viewers' questions about the competition content and expand its influence through social media.
Comedian Leslie Jones will serve as NBC's "Chief Superfan Commentator," using the Gemini AI model to learn about new sports and engage in entertaining interactive dialogues with AI, bringing behind-the-scenes stories and anecdotes to the audience.
Combining Google Lens, Circle to Search, Google Maps, and immersive views with Gemini, Olympic and Paralympic athletes will explore the sights of Paris in social videos and promotional films, while online users can also "tour" Paris virtually.
In addition, Google Maps' 3D live view feature will showcase Paris' iconic Olympic venues during the Olympic broadcast, providing viewers with an immersive viewing experience.
This collaboration not only showcases the combination of innovative technology and high-quality content but also foretells the future trends of sports event broadcasting and reporting. Through AI technology, audiences will enjoy a more personalized and interactive viewing experience.
