In this era of information explosion, content creators are extremely busy. According to a survey, most creators spend more than 20 hours per week producing new content for their niche. As a result, the time left for them to interact with their fans is minimal. However, Mark Zuckerberg, the head of Meta, believes that artificial intelligence (AI) could be the "lifeline" to solve this problem.
Image source note: Image generated by AI, image authorized service provider Midjourney
Recently, Zuckerberg, in an interview with influencer Ron Chang, painted a picture of a future where creators have their own "digital avatars." These "avatars" not only capture the creators' personality traits but also understand their "business goals." Zuckerberg stated that creators could delegate some of the interaction tasks with fans to these AI assistants, freeing up time for other more important tasks.
Zuckerberg excitedly said: "I think this will be a huge breakthrough. Basically, every creator can input all their information on social media into these systems to train them to reflect their own values, goals, and what they want to do. Then, fans can interact with them. It's almost like a piece of art created by the creators that people can interact with in different ways."
This idea is not uncommon among tech optimists. They believe that AI is a natural blessing because it promises to greatly enhance the influence of an individual or organization. Google is also launching AI-driven tools for creators. But when efficiency is gained at the expense of personal characteristics, will creators, whose audiences value authenticity the most, really embrace generative AI?
It must be said that Meta's performance in this regard is not convincing. Earlier this year, when Meta began rolling out AI-driven chatbots, these bots quickly fell into the various traps of today's generative AI technology, especially the "hallucination" problem. The Associated Press observed that a bot inserted itself into a conversation in a Manhattan moms Facebook group, claiming to have a child in the New York City school district. Another bot offered to give away a non-existent camera and air conditioner on a free items exchange forum near Boston.
Although Meta claims that their AI is constantly improving, the latest release of the Llama3.1 model family is said to be the company's most advanced to date, the "hallucination" problem, as well as errors in planning and reasoning, remain an unsolved mystery in generative AI. In this case, will creators really trust these flawed AI bots to interact with fans? Zuckerberg also admitted that Meta must "alleviate some concerns" and win users' trust in the long term. Especially considering that some of Meta's AI training practices are driving creators away from its platform.
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