Google's artificial intelligence assistant, Gemini, has officially entered the social media platform today by launching an official account on X (formerly Twitter) and posting its first tweet. This move not only marks Gemini's formal debut in the social media realm but also sparks numerous speculations about Google's branding strategy.
The newly opened account's username is @GeminiApp, with the full name being "Google Gemini App". Notably, the Gemini brand has been prefixed with "Google", which is uncommon in Google's product naming practices. Under normal circumstances, Gemini appears as an independent brand in text and visual presentations. This approach is seen as Google's attempt to independently build the Gemini brand image without excessively relying on the main brand.
Most of Google's services, such as Google Photos, Google Drive, and Google Maps, include the "Google" name in their titles. Only a few exceptions exist, like Gmail and YouTube. Industry insiders speculate that Google may want Gemini to become such an independent brand as well.
Interestingly, the combination "Google Gemini" also appears in the marketing campaign for Motorola Razr+ (2024), where the phone's cover screen supports Gemini features. Additionally, this name can be seen in the app list on the Play Store.
The Gemini official account's bio reads: "We are the Gemini app team, your insider source for product news, tips, tricks, and unreserved enthusiasm." This indicates that the account will primarily focus on the mobile app experience rather than the web-based service at gemini.google.com.
Google Gemini's social media debut and branding strategy have garnered widespread attention in the industry. Analysts believe this reflects Google's ambitions in the field of artificial intelligence and its desire to establish Gemini as an independent and powerful brand. With the rapid development of AI technology, Gemini's performance on social media will serve as an important window to observe Google's AI strategy.