Perplexity recently announced collaborations with several renowned media outlets to co-create an AI-based customized question-answering engine. Dmitry Shevelenko, the company's business director, revealed that this initiative has been in the works since January of this year, aiming to foster the company's growth.
Perplexity believes that to consistently provide users with accurate answers, it is essential for journalists to continuously produce new high-quality content. Based on this philosophy, the company has decided to partner with multiple prestigious media organizations. The initial partners include notable publishing institutions such as Automattic, Der Spiegel from Germany, and Entrepreneur.
As part of a multi-year partnership agreement, these publishers will gain access to Perplexity's API and related development support. This will enable them to create customized AI question-answering engines on their own websites, offering readers more intelligent and personalized information services.
Under this plan, when Perplexity displays content from these publishers in response to user queries, the publishers will receive a share of the advertising revenue.
This collaboration signifies a further integration of AI technology with traditional media, promising new opportunities and challenges for the news industry. By combining AI's intelligent analysis capabilities with the content creation strengths of professional media, all parties involved hope to deliver a richer, more accurate, and timely information experience to users.