Recently, Meta announced that Instagram users in the United States will have access to a new tool called "AI Studio," which allows them to create their own AI avatars. This initiative aims to help creators and businesses better engage with their followers. These AI avatars can communicate directly with people in chats and respond to comments, acting as their digital "incarnations." Users can start new "AI chats" either through Instagram's web interface or directly within the app.
In Meta's blog, it is mentioned that creators can customize their AI avatars based on their Instagram content, including topics to avoid and links they wish to share. Additionally, creators can enable AI's auto-reply function and specify which specific accounts can interact with it. Imagine having such an AI assistant; creators can maintain communication with their fans even during busy times.
It is worth noting that AI Studio not only creates AI avatars similar to users but also generates entirely new AI characters that can be used across Meta's various applications. Meta's move is aimed at competing with some startups like Character.AI and Replika, which have already attracted many users to interact with themed chatbots, and in some cases, people have developed emotional attachments to these bots.
In previous attempts, Meta allowed some celebrities to create AI avatars, but they used different names and personas. Meta adopted this approach out of concern that these AI might endorse inappropriate statements on behalf of celebrities. Although AI Studio has built-in control measures, generative AI itself is inherently uncertain.
To address these risks, Meta states that all AI avatars on the platform will have clear identifiers to ensure users can recognize them. A handbook prepared for creators also details the AI creation process. Creators need to explicitly list topics the AI will not engage in, such as "Should I invest in cryptocurrency?"
In the future, we can expect to see more AI avatars on Instagram, and the launch of AI Studio will undoubtedly bring new changes to the interaction between users and creators.
Key Points:
- 🤖 Meta introduces "AI Studio" on Instagram, allowing users to create their own AI avatars.
- 💬 AI avatars can chat with fans and respond to comments, enhancing user interaction experiences.
- 🚀 Users can customize AI content and interactions, as Meta aims to compete with other AI chatbot platforms.