Amazon India is currently piloting a generative AI tool named SahAI, designed to assist business partners in managing backend operations, breaking down barriers to entry into the Amazon marketplace, and enabling more new businesses to open stores on Amazon. This tool helps small businesses handle product content, images, details, and more. Amazon has been operating in India for 10 years, starting with only 100 sellers and now surpassing 1.2 million. The company plans to heavily invest in the Indian market, expecting to create over 1 million direct and indirect employment opportunities by 2030.