SenseTime has partnered with Shanghai Media Tech (SMT) to introduce AI-driven 3D motion capture and AR special effects rendering engines for the first time in the archery events at the Paris Olympics, co-creating the "InnoMotion AI Sports Broadcasting Upgrade Solution." This technology enhances data collection and visual broadcasting of archery events through 3D motion capture and AR effects, offering viewers a deeper and more immersive viewing experience.
The application of AI technology not only showcases key parameters of archery but also tracks and analyzes the trajectory of arrows in real-time, including the highest point above ground, speed, and flight distance, even achieving centimeter-level precision. These data and trajectory presentations allow audiences to comprehensively understand the athletes' performance and the essence of archery.
Additionally, the InnoMotion broadcasting solution by SenseTime and SMT has been applied to the table tennis events of this Olympics, accurately presenting the spin rate, landing point, and trajectory effects of the ball through AI technology. This innovative broadcasting method has received high praise from on-site audiences and directors, providing more precise and story-rich analytical data for event organizers and professional viewers.
SenseTime's collaboration with SMT extends beyond this Olympics; they will continue to deepen their partnership, promoting the visualization and intelligent upgrade of broadcasting for more sports categories, aiming to provide a more participatory viewing experience for a broader audience.