YouTube is conducting an innovative experiment, integrating Google Gemini AI technology with its platform to provide content creators with more powerful creative support. This news was recently announced on YouTube's Creator Insider channel, garnering widespread attention in the industry.
According to a YouTube spokesperson, the new feature called "Brainstorm with Gemini" is currently only available to a limited number of creators and is a small-scale, restricted experiment. YouTube plans to decide whether to promote this feature more broadly in the future based on creator feedback.
The introduction of this new tool could bring significant advantages to YouTube. It offers creators functionalities not available on competing platforms, potentially attracting more creators to publish content on YouTube. Additionally, this is a strategic move by Google to deeply integrate its AI technology with its video platform, aiming to encourage creators to use Google's AI tools instead of turning to competitors like OpenAI's ChatGPT.
The "Brainstorm with Gemini" feature is similar to the AI-driven content inspiration tool that YouTube tested in May. It can provide creators with video topic ideas that interest their audience and generate preliminary content outlines to help kickstart the creative process. Now, creators can choose to use Gemini—Google's large language model widely applied across various products—for similar creative support.
Creators participating in the experiment can input video ideas in YouTube Studio and then select either the inspiration tool or the Gemini brainstorming feature. YouTube hopes to understand creators' preferences when seeking help with content ideas through this method.
It is worth noting that unlike platforms like TikTok and Instagram, which focus on using generative AI to create digital avatars, YouTube emphasizes using AI technology to assist creators in building content. This approach reflects YouTube's unique strategy in AI application.