Recently, Adobe officially launched its B2B version of Journey Optimizer, designed to help businesses more effectively identify and persuade decision-makers, especially in large-scale procurement.
As is well known, sales and marketing teams often face a significant challenge: how to find the right people who make purchasing decisions. Adobe Journey Optimizer B2B (referred to as AJO B2B) was introduced specifically to address this issue.
Image Source Note: The image was generated by AI, provided by the image licensing service Midjourney
AJO B2B is built on the Adobe Experience Platform, which offers brands a unified view of customer data, enabling them to manage customer information across channels. Users can utilize this platform to create buying groups, thus better organizing customer information. More interestingly, AJO B2B's generative AI technology can recommend missing roles and team members to more comprehensively fill potential buying group lists. Subsequently, marketers can use Adobe's AI assistant to develop personalized marketing plans for the identified target groups.
Adobe also stated that it will add lifecycle management features for each buying group in the future, enabling brands to trigger relevant real-time interactions when reaching key milestones, such as contract renewals. In addition, AJO B2B allows brands to import AI-generated assets from Adobe Firefly or Adobe Experience Manager to quickly create custom templates, further enhancing the efficiency of personalized marketing.
However, pricing information for AJO B2B has not yet been disclosed. Adobe stated that due to the wide variability in customer needs, they do not provide specific pricing details. This is consistent with their usual practice.
It is worth noting that since integrating the AI engine Adobe Firefly into its creative suite last September, Adobe has been continuously advancing the application of AI technology. In addition to AJO B2B, they also launched an AI assistant on the Adobe Experience Platform in June of this year and released a new version of Firefly with full capabilities for generating AI images.
However, Adobe has recently faced some controversy due to updates to its terms of service. The updates seem to suggest that the company will monitor users and use the content processed by users in Adobe products to train its AI models. In response, Adobe stated that this policy has existed for many years and reiterated that they do not view or train on any materials on users' local servers.
Key Points:
✨ Adobe releases B2B version of Journey Optimizer to help businesses accurately identify decision-makers.
🤖 Generative AI recommends missing roles to assist marketers in developing personalized plans.
🛠️ AJO B2B allows for the rapid import of AI assets, enhancing the efficiency of customized marketing.