Recently, the Federal Communications Commission (FCC) has proposed a new rule that would require telemarketers to clearly inform recipients whether they are using artificial intelligence when making calls or sending text messages. This proposal comes as a follow-up action after the FCC banned the use of AI-generated telemarketing calls without prior consent. The FCC hopes that during the process of seeking user consent, callers can clearly state whether they will utilize AI for future phone or text communication.
Image Source Note: The image is AI-generated, provided by the image licensing service Midjourney
The commission has pointed out that any call generated using technology, such as artificial or recorded voices, or text generated using computational technology and other machine learning methods, will be defined as an "AI-generated call." They believe that such calls carry a higher risk of fraud and scams, hence the need for stricter regulation.
Additionally, the FCC intends to provide exceptions for individuals with hearing or speech impairments, allowing them to use AI-generated voice software to assist in their telephone communications. It is noteworthy that these calls must not include "unsolicited advertisements," and recipients should not be charged for receiving them.
The FCC has also raised questions about how to prevent scammers from abusing this exception and hopes to gather public opinions. This proposal is clearly aimed at protecting consumers, reducing potential risks, and promoting transparency in the use of artificial intelligence in communications.
With the advancement of technology, the use of AI is becoming more prevalent. The FCC's new regulation will make consumers more vigilant when receiving calls and better able to discern the true identity of the caller. It is hoped that future telemarketing will protect consumer rights while utilizing AI technology to enhance the experience.
Key Points:
🌟 The FCC proposes that telemarketers must inform recipients if they are using AI.
📞 The definition of "AI-generated calls" includes the use of computational technology and machine learning.
💬 Individuals with hearing impairments can use AI voice software, but must not include unsolicited advertisements.