Recently, international publishing giant Condé Nast and OpenAI announced a multi-year collaboration agreement, aiming to explore how to showcase content from Condé Nast's brands, including Vogue, GQ, Wired, and The New Yorker, within AI products. The specific financial terms of the agreement have not been disclosed, but this move signifies a close partnership between the two companies in the digital content and AI sectors.
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OpenAI has entered into a series of similar partnerships in recent years, including with Time Magazine, Financial Times, Axel Springer (owner of Business Insider), French Le Monde, and Spanish Prisa Media. Through these agreements, OpenAI has gained access to extensive text archives from these publishers, which are crucial for training large language models like ChatGPT and obtaining real-time information.
It is worth noting that OpenAI launched its AI-driven search engine SearchGPT in July, which can access information on the internet in real-time and is gradually entering the search engine market dominated by Google. The partnership with Condé Nast allows SearchGPT to reference Condé Nast articles in search results, enriching the user experience.
Brad Lightcap, Chief Operating Officer of OpenAI, stated that the company is committed to collaborating with Condé Nast and other news publishers to ensure the accuracy, integrity, and respect for high-quality reporting in the process of AI increasingly participating in news discovery and dissemination.
Meanwhile, Condé Nast CEO Roger Lynch mentioned in The New York Times that this collaboration will help offset the revenue erosion by tech companies in recent years. He emphasized that generative AI is changing how people access information, so it is necessary to connect with the audience and leverage new technologies while ensuring proper attribution and compensation for intellectual property.
However, not all media companies are opting for this cooperative approach. Media institutions like The New York Times and The Intercept have chosen to protect their interests through legal means, with ongoing lawsuits against OpenAI.
Key Points:
🌟 OpenAI and Condé Nast have entered into a multi-year partnership, integrating content into AI products.
📰 OpenAI has access to extensive text archives from publishers for training large language models.
⚖️ Some media companies, such as The New York Times, have chosen to sue OpenAI to protect their rights.