According to foreign media reports, Apple is developing a new desktop device featuring a robotic arm with its own "personality," achieved through generative AI. This project is considered Apple's first step into the robotics market.

AI Robot Arm (1)

Image source: Generated by AI, image authorized by service provider Midjourney

As reported by Mark Gurman of Bloomberg, the device, codenamed J595, combines a large screen, a camera, and a flexible robotic arm.

This device is expected to launch in 2026 or 2027, potentially becoming a significant product in Apple's smart home sector. The robotic arm is designed to address various daily issues, such as automatically rotating the screen during video calls or searching for recipes while cooking, making it particularly suitable for users with busy hands.

Generative AI plays a crucial role in this project, not only controlling the arm's movements but also interacting with users. Apple plans to leverage its expertise in sensor technology, advanced chips, and hardware engineering to achieve this goal. However, Gurman notes that Apple needs to develop hardware capable of operating flexibly in crowded environments, and the cost of manufacturing and consuming these technologies will be high.

The development of this robotic arm is led by Apple's Vice President of Technology, Kevin Lynch, who is collaborating with the hardware engineering team and recently recruited top experts from Israeli tech institutions. If this project progresses smoothly, Apple also plans to develop mobile robots and possibly humanoid robots.

After the failure of its car project, Apple seems to be full of expectations for developing personal robots. The research and development of this robotics technology could become a significant initiative for Apple's continuous growth in new product categories.

Key Points:  

🌟 Apple is developing a desktop device with generative AI, expected to launch in 2026 or 2027.  

🤖 This device will feature a robotic arm designed to solve daily problems, such as automatically rotating the screen.  

🚀 If successful, Apple may further develop mobile robots and humanoid robots.