Recently, social media giant Meta Platforms announced that it will inform Brazilian users about how their personal data will be used for training generative artificial intelligence (AI). This decision was made in response to a request from the Brazilian National Data Protection Authority (ANPD), aimed at enhancing transparency and protecting user privacy.
Starting this Tuesday, Meta's Brazilian users will receive relevant information via email and notifications on Facebook and Instagram. These notifications will detail how Meta plans to utilize user data for AI training. Moreover, users will have the option to opt out of having their data used for this purpose. This is undoubtedly a significant safeguard for user privacy rights.
Previously, ANPD had suspended Meta's new privacy policy in July due to concerns about the use of personal data for AI training. However, last Friday, ANPD decided to lift the suspension after Meta agreed to provide relevant disclosure information. To address ANPD's concerns, Meta also suspended the use of generative AI tools in Brazil, including the popular AI-generated sticker feature for WhatsApp. WhatsApp has a large user base in Brazil, and this measure has attracted widespread attention.
When asked if Meta would resume the use of these generative AI tools after ANPD lifted the suspension, Meta stated that the previous suspension was to consult with ANPD to address concerns about AI usage. There has been no indication yet whether these features will be reactivated.
Meta's actions in Brazil reflect the global emphasis on the use of personal data and privacy protection. As generative AI rapidly advances, balancing technological innovation with user privacy will become an increasingly important issue for many tech companies.
Key Points:
🌐 Meta will disclose to Brazilian users the specifics of how their personal data is used for AI training.
📧 Users can choose to opt out of having their data used for generative AI training.
🔒 The Brazilian National Data Protection Authority has lifted the suspension of Meta's new privacy policy, indicating a consensus has been reached.