At this year's Worldwide Developers Conference (WWDC), Apple Inc. unveiled its ambitious artificial intelligence plan for the first time. Analysts at the time predicted that this new feature would help iPhone16 achieve another "super cycle." Similar to the previous rollout of 5G technology, Apple's AI, if successfully launched, is expected to attract a batch of users who have not yet upgraded their devices.
However, as the release of iPhone16 approaches, concerns about the slow rollout of Apple Intelligence have begun to emerge, which could weaken its market performance.
Apple showcased AI technology closely integrated with user experience at WWDC. Unlike the massive black box models introduced by other large tech companies, Apple opted for smaller models to enhance existing user experiences.
However, the latest news indicates that many promises made at WWDC may not be realized until 2025. Especially in regions like the EU and China, policy restrictions could become major obstacles for Apple, and the performance in these markets is crucial to Apple's financial health. Additionally, integrations like ChatGPT are unlikely to appear at launch.
Before WWDC, the industry widely focused on whether Apple could secure a place in the competitive field of generative AI. Although the demonstrations at the developer conference were impressive, Apple still needs to double down on this area. Currently, only iPhone15Pro and Pro Max are authorized to run Apple's AI, and more new models are expected to support this feature at the upcoming launch event.
Predictions suggest that the base model of iPhone16 will feature the A18 chip, while the Pro series will be equipped with the more powerful A18Pro chip. Although sales are crucial for Apple and its shareholders, Apple's AI plan is a complex and grand project. A rushed launch could negatively impact the company's long-term financial health, hence Apple is inclined to adopt a gradual rollout to ensure the quality of the new technology and user experience.
Key Points:
📉 The slow start of Apple Intelligence could impact iPhone16 sales, with many features expected to be realized by 2025.
🌏 Regional policy restrictions, especially in the EU and Chinese markets, will significantly affect Apple's financial performance.
📱 Currently, only iPhone15Pro and Pro Max are approved to use Apple's AI, with support for other models pending confirmation at the launch event.