Baidu's Marketing Platform, Qingge, has recently undergone a comprehensive upgrade, introducing generative AI technology aimed at bringing innovation and efficiency improvements to the entire marketing process. The upgraded Qingge platform has reduced operation times to minute-level, with AI MAX showing an average conversion rate increase of 7.2%, significantly enhancing marketing efficiency and effectiveness.
The upgraded Qingge has strengthened the application of large models at every stage of the pre-launch, during-launch, and post-launch process, optimizing the accuracy and controllability of generative targeting. At the business level, Qingge's intelligent construction capabilities can automatically generate ad structures and pricing, enabling rapid deployment. During the campaign, AI Max's intelligent ad products can optimize based on client needs, enhancing conversion rates. Post-campaign, Qingge's intelligent insights can identify data patterns and generate optimization strategies, significantly improving operational efficiency.
Additionally, the synergistic effect between Qingge and the Merchant Intelligence System has made marketing more intelligent and automated. The Merchant Intelligence System provides user behavior data, which Qingge uses to optimize ad strategies, offering merchants a more comprehensive marketing solution.