Recently, Amazon has started experimenting with advertising in its newly launched shopping chatbot, Rufus. This news was revealed through an update log released by Amazon.
Amazon stated that in the future, users of Rufus will see some sponsored ads related to their searches during conversations. These ads will not only appear on the chat interface but may also be accompanied by text generated by Rufus to help users better understand the ad content.
A spokesperson for Amazon noted, "We are continuously enhancing the user experience of Rufus, aiming to help customers discover product options related to their conversation content through the introduction of relevant sponsored ads."
This move echoes Microsoft's similar attempts in its chatbot Copilot. With the high costs of artificial intelligence, more and more companies are turning to traditional profit models, and advertising is clearly an ideal choice.
The ad testing for Rufus aims to increase brand and product exposure while also hoping to provide users with a richer selection of shopping options.
This change could influence the future of online shopping, allowing users to be exposed to more potential purchase options while enjoying chat services. For shoppers, this might be a convenient and enjoyable experience.
Key Points:
- 🛒 Amazon's Rufus chatbot will begin testing ad functionality, offering users more relevant shopping choices.
- 💬 Ads will be based on users' searches and conversation content, and may even be accompanied by text generated by the chatbot.
- 📈 This initiative resonates with Microsoft's Copilot ad experiment, highlighting the efforts of companies in the AI field to seek profit models.