Recently, Meta announced adjustments to how it labels AI-edited content on Instagram, Facebook, and Threads.
This change means that the "AI Information" label indicating whether content has been edited by AI tools will be moved from under the user's name to the post menu. Previously, users could easily see this label beneath their names, but now they need to click on the menu to find it.
However, Meta also stated that content fully generated by AI will still display the label directly under the user's name. This implies that users may find it harder to detect the use of AI technology in content that has been modified by AI tools. For content fully generated by AI, Meta will clearly indicate whether the labeling is based on industry-shared signals or user self-disclosure.
Meta said this change will roll out next week, aiming to better reflect the extent to which AI is used in content. As AI editing tools continue to advance, this change in label placement may make it more challenging for users to identify AI-edited content. In fact, this is not the first time Meta has adjusted its AI content labels. In July, Meta changed the original "Made by AI" to "AI Information" due to complaints from photographers to avoid misunderstandings.
This change has garnered widespread attention, as the authenticity of content is particularly important in today's social media environment. With the advancement of technology, editing tools have become increasingly powerful, making it difficult for users to distinguish between AI-processed content and purely handcrafted content. Whether Meta's move will lead to broader misinformation and confusion is worth watching.
Key Points:
🌐 Meta adjusts AI label placement, requiring users to check via menu.
🖼️ Only content fully generated by AI will still be directly labeled.
🔍 The change raises concerns about content authenticity.