Recently, AI startup 11x, dedicated to transforming modern labor, announced a successful $24 million funding round, aiming to revolutionize business operations through autonomous digital employees.
Hassan Sajwani, CEO and founder of 11x, stated: "We believe that within the next two years, digital employees will become an integral part of daily operations for global enterprises."
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The funds will primarily be used to accelerate product development, expand the team, and enhance influence globally, especially in the U.S. market. This Series A round was led by Benchmark, with participation from multiple investment institutions including Quiet Capital, SV Angel, Abstract Ventures, and Lux Capital.
Founded in 2022, 11x aims to streamline go-to-market (GTM) operations through AI-driven digital employees, allowing teams to focus more on strategic work. Guillaume Roques-Loméstan, Head of Partnerships at 11x, said: "We are not targeting SaaS expenses, but rather recruitment budgets. Our core business is selling jobs."
The company is committed to redefining the workforce by developing AI-driven digital employees. These digital employees can autonomously execute sales team workflows, automating employee roles, and efficiently handle these tasks on a larger scale. Sarah Tavel, a partner at Benchmark, noted: "The key is to break down specific tasks traditionally performed by employees and resell these tasks."
It is worth mentioning that 11x launched an AI Sales Development Representative named Alice earlier this year, which helps businesses achieve scalable lead generation, multi-channel engagement, and personalized service. Additionally, the company introduced an AI call representative named Jordan for screening potential customer calls.
Key points:
- 💰 11x successfully raised $24 million, planning to accelerate product development and team expansion.
- 🤖 The company introduced AI-driven digital employees aimed at simplifying enterprise GTM operations.
- 📞 New products Alice and Jordan are used for automating sales development and potential customer screening, respectively.
