Recently, Amazon unveiled a series of impressive generative AI tools at its "Amazon Accelerate" event, aimed at enhancing the shopping experience for consumers and third-party sellers.
One of the most notable features is the personalized product recommendations on the Amazon homepage, based on customers' preferences, search history, and purchase records. This means that the previous method of merely recommending "similar items" will be updated to offer a broader range of products tailored to users' shopping habits, such as items related to holiday events or sports.
Amazon also plans to better reflect users' interests in product descriptions. For instance, for consumers who frequently search for gluten-free products, the term "gluten-free" will be more prominent in the descriptions of relevant products, allowing users to quickly find items of interest.
The new tools for third-party sellers are also quite intriguing, with Amazon introducing a free AI video generation tool. This tool creates videos based on product images and features, facilitating easier and more economical video marketing for sellers. According to a survey, 89% of consumers expressed a desire to see more video content from brands, making this tool a timely response to market demand.
Amazon has also added a real-time image feature to its image generator. Users can animate parts of static images, such as adding steam effects to a cup or making plants sway in the wind. These new features are currently being tested with some advertising clients in the United States and will be rolled out more broadly in the future.
Additionally, a chatbot named "Project Amelia" is being tested, providing personalized recommendations and business analysis for third-party sellers. Sellers can inquire about their business status with Amelia, and the bot will return sales data, website traffic, and year-over-year performance summaries. This feature is currently limited to a few American retailers but is expected to be available to more sellers in the coming weeks.
Overall, Amazon's generative AI updates demonstrate its efforts to keep up with other major companies in this competitive industry, such as Meta and Google. Reports suggest that Amazon also plans to use Anthropic's Claude AI to enhance Alexa's capabilities, ensuring their AWS model performs better in meeting user demands.
Key Points:
🌟 Amazon introduces personalized product recommendations based on customers' search and purchase history.
🎥 New free AI video generation tool to boost sellers' video marketing efforts.
🤖 Chatbot "Amelia" offers personalized advice and aids in sellers' business analysis.