Snapchat recently announced an expanded partnership with Google Cloud, focusing on enhancing the generative AI capabilities of Snapchat's My AI chatbot.
Through this collaboration, My AI will be able to leverage the multi-modal capabilities of Google's Gemini AI to understand and process various types of information, including text, audio, images, and videos.
At Snap's annual partner summit, Snapchat showcased new features similar to Google Lens based on Gemini. Users can now request translations of foreign street signs through photos with My AI, or ask the chatbot to pick the healthiest options from a menu. This addition undoubtedly enriches the interactive experience on Snapchat.
My AI was initially launched in February 2023, powered by OpenAI's ChatGPT. This time, Snapchat has decided to switch to Google's generative AI models to enable the chatbot to handle images, videos, and text information. Google mentioned in their announcement that after integrating with Snapchat's Gemini, My AI saw a 2.5-fold surge in user engagement in the US.
Evan Spiegel, CEO of Snap, stated in the press release: "Our collaboration with Google Cloud underscores the importance of serving our community. Snap has always been committed to allowing people to express themselves freely, cherish the moment, explore the world, and have fun with friends. Now, with the support of Gemini, Snapchat users can understand the world more quickly and share easily with friends."
This partnership is a continuation of Snap and Google Cloud's decade-long collaboration. While this upgrade makes Snapchat more competitive in AI capabilities, it also raises concerns about potential risks My AI might pose to users, especially children. As chatbots become increasingly intelligent, potential risks may also increase.
Key Points:
📱 Snap expands partnership with Google Cloud to enhance My AI chatbot with generative AI capabilities.
🌍 My AI can now process text, images, and videos, improving user interaction experience.
⚠️ The collaboration raises concerns about child safety, with potential risks potentially increasing.