Canva recently announced a comprehensive upgrade to its developer platform, introducing a series of new features aimed at fostering the growth and innovation of the application ecosystem. Since launching its developer program in June 2023, Canva has attracted developers to build over 300 applications, with a cumulative usage exceeding 1 billion times. The core elements of this upgrade include integrating advanced applications into the Pro subscription, optimizing the application discovery mechanism, adding translation capabilities, and introducing new API features.
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Canva will provide some advanced applications to Pro and above subscribers, creating new revenue opportunities for developers. The company has also established a $50 million developer innovation fund, rewarding developers participating in the profit-sharing plan based on application usage. Applications will be integrated into various platform features such as "Text," "Elements," and "Photo Editor," enhancing visibility and usability. Additionally, users can translate application content into their desired language, improving the international experience.
In terms of APIs, Canva has introduced new features including the Content Query API, Design Editing API (in beta), Authentication API, and Forms API. These APIs will enable developers to create more powerful and flexible applications.
Furthermore, Canva has launched the Connect API, allowing enterprises to invoke Canva functionalities within their own environments. The recently released Canva for Salesforce is a prime example, enabling sales teams to automatically generate presentations using customer data.
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Canva has also opened applications for the Leonardo.Ai API, providing support for AI-driven application development. Anwar Haneef, Head of the Canva Ecosystem, stated that the company has fully considered data sharing, development flexibility, and long-term sustainability in building the developer platform, committed to creating a thriving application ecosystem.
These initiatives demonstrate Canva's innovative determination in the design tool sector, promising to deliver richer and more powerful creative experiences for users, while providing more opportunities for developers, collectively driving the development of the design tool ecosystem.
