Recently, a "dog-raising craze" has swept through Douyin and Xiaohongshu, but the "dogs" here are not traditional pets, but rather an exciting line of robotic dogs. Many families have been sharing videos of their robotic dog walks on social media platforms, as if showcasing their "new companions." What does this phenomenon actually signify? In the year 2024, dubbed the "embodied intelligence元年," as technology continues to advance, humanoid robots are finally beginning to demonstrate their "intelligence and wit."
When it comes to humanoid robots, we must mention some star products such as Figure02, Atlas, 1X, and Optimus Prime, which continue to captivate the public's attention. However, despite the industry's sustained enthusiasm, commercialization remains a challenge. Boston Dynamics has wowed audiences with many impressive demonstrations, but due to slow commercialization progress, the company has undergone several ownership changes.
Just as confusion loomed over the commercialization path of embodied intelligence, the BabyAlpha launched by Azure Technology brought us a pleasant surprise. This robotic dog has performed exceptionally well in the market, with sales surpassing the combined total of all other quadruped robots, achieving significant success across various platforms. Since its launch in December 2023, BabyAlpha has not only covered all provinces in China but has also expanded into overseas markets, becoming the top seller in the smart robot category on JD.com.
Azure Technology's success is largely due to their deep understanding of the market. Since launching their first product in 2021, they have consistently focused on meeting user needs, keeping prices under ten thousand yuan, making it affordable for more families. Behind this is Azure Technology's commitment to creating more interactive and companionable robots for home scenarios, rather than making technology an unattainable luxury.
In terms of design, Azure Technology chose the quadruped robot form, thoroughly considering consumer acceptance. As a good companion to humans, dogs naturally win the favor of families quickly. Functionally, BabyAlpha also surprises. It can interact with children, tell stories, and can be customized according to user needs, making each robotic dog unique.