Recently, Salesforce has once again turned its attention to Israel, announcing the acquisition of a startup named Zoomin Software. The deal is valued at approximately $450 million. Although this amount is significantly less than Salesforce's recent $1.9 billion acquisition of cloud backup company Own Co, Zoomin's technology holds significant value in handling unstructured data.
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Zoomin's content delivery platform helps businesses better manage their vast amounts of unstructured technical documents internally. Clients like Dell and Mastercard can utilize these data more easily through Zoomin's tools. Feeding this information into AI models allows them to provide more accurate responses when answering queries from business employees.
Salesforce was actually one of Zoomin's early investors, having made a strategic investment in 2018. Their collaboration has deepened over time, and they recently co-developed new products. Salesforce plans to integrate Zoomin's technology with its newly released Agentforce platform, which aims to assist in developing autonomous agents capable of complex decision-making reasoning.
During the recent earnings call, Salesforce's CEO Marc Benioff stated that Salesforce places a strong emphasis on user experience when it comes to AI agents, avoiding the need for extensive user input and prompts that lead to a poor user experience, similar to Microsoft's Cop. Benioff mentioned that many customers are disappointed with Microsoft's products, so Salesforce is dedicated to providing simpler and more accurate AI solutions.
Combining Zoomin's technology, Agentforce's agents can more efficiently handle unstructured data, improving customer service automation, sales forecasting accuracy, and the effectiveness of marketing strategies. For example, sales personnel can quickly uncover deeper insights into customer behavior and preferences from large amounts of unstructured information, thereby developing better sales strategies.
Salesforce indicated that Zoomin's technology will initially be applied to its Data Cloud and Service Cloud platforms, with plans to extend to other cloud platforms in the future. Gal Oron, co-founder and CEO of Zoomin, also expressed that this acquisition is a natural continuation of their long-term partnership, with the goal of helping businesses accelerate their AI transformation and ensure they can effectively leverage their data.
Key Points:
1. 🤖 Salesforce has acquired Israeli startup Zoomin for $450 million, aiming to enhance its AI intelligent agent technology.
2. 📈 Zoomin's technology can handle unstructured data, improving the accuracy of Salesforce's customer service, sales forecasting, and marketing strategies.
3. 🌐 This acquisition will initially be applied in Salesforce's Data Cloud and Service Cloud, with plans to expand to more cloud platforms.
