Mobile growth acceleration platform Liftoff today announced the launch of a new machine learning platform — Cortex. This advanced platform utilizes customized neural network models designed to enhance the effectiveness of mobile advertising campaigns.
Cortex's computational power has been enhanced, enabling better pattern recognition and data processing. This means advertisers can use it to find the optimal placement channels and target audiences, thereby achieving higher return on investment.
According to Liftoff, Cortex has shown significant improvements in advertising effectiveness shortly after its launch. Specifically, the cost per install (CPI) of advertising campaigns decreased by 23%, the cost per acquisition (CPA) dropped by 21%, and the return on ad spend (ROAS) increased by 16%. Cortex can quickly adapt to market changes and identify potential patterns within large and diverse datasets.
Jeremy Bondy, CEO of Liftoff, stated: "Cortex marks a significant leap forward in mobile advertising technology. At Liftoff, success is defined by the measurable business outcomes we provide for our partners. Our new deep learning model allows us to better leverage data from our proprietary platform, optimize advertising campaigns, and deliver superior results. These models are also trained and iterated faster, enabling us to react swiftly in a constantly changing market. We believe this innovation opens up tremendous growth opportunities for the entire Liftoff platform."
Game developer Playlinks is one of the customers who have already experienced the benefits brought by Cortex. Market Manager Seokyung Lee said: "With Cortex's powerful machine learning logic, Liftoff's return on ad spend outperforms other networks, especially on the iOS platform, where the proportion of new users is nearly 80%. Its support for optimization and creativity has consistently had a positive impact on campaign results."
Key Points:
📉 Reduced Advertising Costs: Since Cortex's launch, the cost per install has decreased by 23% and the cost per acquisition by 21%.
📈 Enhanced Return on Investment: The return on ad spend (ROAS) has increased by 16%, helping advertisers achieve higher returns.
🤖 Advanced Machine Learning: Cortex uses customized neural network models to quickly adapt to market changes and optimize advertising campaign effectiveness.