Adobe announced a series of new features for Adobe Express this week, aiming to provide mainstream users who need to create web pages and graphics with higher integration and creative capabilities. The new features include tighter integration with Creative Cloud applications and new tools for text and shapes.

Adobe Express now makes it easier to collaborate and share content with InDesign and Lightroom. The platform also offers AI Firefly-supported features, allowing users to more easily add dynamism and animation to their entire design.

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Users can use Firefly to rewrite or shorten text, and even translate text into 46 different languages. Users can also create campaigns that align with their brand's specific style using custom models trained on brand assets.

Adobe stated that Adobe Express is being used by multiple enterprise customers, including ABB, Ad Council, Aon, Dentsu, Havas, IBM, Red Hat, Owen Jones, Prudential, Tata Consultancy Services, Virgin Australia, and Workday.

The new features will be rolled out to Adobe Express users starting October 14th. The platform is available online or through the iOS app.