Digital analytics software company Amplitude has announced the acquisition of Command AI, an application user engagement startup. The majority of Command AI's 30-person team will join Amplitude, including co-founder and CEO James Evans.
A source familiar with the matter revealed that the transaction amount exceeds $45 million. Evans stated that the acquisition was not part of their original plans, but they are extremely excited about the merger with Amplitude and believe it will enable faster development and attract more users.
Command AI's product portfolio includes in-app search bars, chatbots, and AI co-browsing. A recently developed tool, Nudge Autopilot, can automatically display "reminders" to users based on metrics. Command AI's technology will enable Amplitude to provide "personalized user assistance" through in-product tours and onboarding experiences.
Early next year, Command AI will roll out checklists and guides for Amplitude, allowing customers to create action plans for applications and websites as well as interactive product tours. The announcement is another feature provided by Command AI for Amplitude, which will allow customers to set up "smart triggers" within the application for updates and special offers.
Amplitude claims to have over 2,700 paying customers, including 26 Fortune 100 companies.
Evans believes that this integration is a natural evolution for Command AI, which has been collaborating with Amplitude for some time. He noted that there is a very tight loop between tools that help users understand user behavior (Amplitude) and tools that help users influence user behavior (Command AI). Following the transaction, Evans will become Amplitude's Director of Product, while Ayala will become the Director of Engineering.
