Recently, the smart glasses launched by Meta in collaboration with Ray-Ban have made a striking debut in Europe, with sales of Meta's smart glasses surpassing traditional Ray-Ban models in some stores even before the introduction of AI features.
According to the latest reports, the Ray-Ban Meta smart glasses have become the best-selling product in 60% of Ray-Ban stores. This news comes from Stefano Grassi, the Chief Financial Officer of EssilorLuxottica, who revealed during last week's earnings call that Ray-Ban Meta has made a significant contribution to the company's sales.
Although Meta has not yet launched its multimodal AI features in Europe, primarily due to the unclear regulatory policies of the European Union, this has not affected the popularity of Ray-Ban Meta in the market. Consumers seem to be more interested in the built-in speakers and cameras of the glasses rather than just their AI features. This also indicates that despite the lack of AI characteristics, the acceptance of this smart glasses among users remains high.
In fact, the sales performance of Ray-Ban Meta has exceeded Meta's initial expectations. This early market response might also be one of the reasons why Meta decided to extend its partnership with EssilorLuxottica into the next decade. It can be said that this pair of glasses is not just a technological product but also a combination of fashion and lifestyle, attracting the attention of many consumers.
In any case, the success of Ray-Ban Meta makes us look forward to the introduction of more features in the future, including the anticipated AI features. Once these features are implemented, it is believed that they will attract more consumers' attention and further boost sales.
Key Points:
📈 Ray-Ban Meta smart glasses have become the sales champion in 60% of Ray-Ban stores.
🛠️ Despite lacking AI features, speakers and cameras are still favored by consumers.
🤝 Meta has decided to extend its partnership with EssilorLuxottica, anticipating the introduction of more features in the future.