Recently, the trusted AI assistant Grammarly announced the launch of a series of new features designed to help businesses measure the effectiveness of their communication and its impact on employee productivity and key business metrics.
First, Grammarly introduced the industry's first "Effective Communication Score," which allows business clients to track and evaluate their communication health. This score primarily focuses on several key indicators, including the correctness, efficiency and clarity of communication, brand compliance, and inclusive language.
Image source: Image generated by AI, licensed by Midjourney
Additionally, Grammarly released a "Return on Investment (ROI) Report," a customizable report that showcases the ROI of effective communication by comparing key business metrics with and without Grammarly. These features aim to help businesses better understand the practical benefits of AI technology in enhancing employee communication skills.
Why is this news so significant? Because many businesses are still exploring the specific business impact of AI, and data shows that 41% of businesses struggle with defining and measuring AI's impact. Although companies using Grammarly save an average of 19 workdays per employee annually, management seeks a deeper understanding of how improved productivity can lead to a strong team and significant business outcomes.
Luke Behnke, Vice President of Product Management at Grammarly, stated: "Unlike other AI companies that rely on surveys or vague efficiency claims, we focus on measuring the impact of communication effectiveness on employee productivity, team performance, and customer satisfaction."
To further enhance business communication, Grammarly's "Effective Communication Score" will help users gain insights into communication efficiency, coherence, and influence. Customers will receive several sub-scores covering indicators such as correctness, efficiency and clarity, brand compliance, and inclusive language.
Moreover, the ROI report will enable businesses to compare key business metrics such as communication quality, customer satisfaction scores, and the effectiveness of sales emails, understanding the difference between using and not using Grammarly. Grammarly's ROI experts will also assist clients in customizing reports, providing metrics relevant to their business goals, and revealing how AI tools drive actual business improvements.
** Key Points: **
🌟 Grammarly introduces the "Effective Communication Score" to help businesses assess communication health.
📈 The "Return on Investment (ROI) Report" showcases the impact of effective communication on business metrics.
🤝 Through these tools, businesses can quantify the actual benefits of AI in enhancing employee productivity.