According to reports from TechCrunch and The Information, Aravind Srinivas, CEO of AI search engine Perplexity, recently revealed that the company's product now handles 100 million queries weekly, with an estimated 400 million queries monthly, a significant increase compared to the 250 million in July.
On the 25th, Perplexity announced that, as the company rapidly expands, it is gradually rolling out e-commerce features, aiming to enable subscribers of the "Perplexity Pro" service to enjoy the convenience of one-click ordering. Additionally, the company is developing new advertising models to further enhance its business model.
The Information also reported that several companies, including X, Notion, and OpenAI, have shown strong interest in Perplexity, offering acquisition bids ranging from $150 million to $200 million, with Microsoft also expressing acquisition interest.
Perplexity is an AI search startup based in San Francisco, USA, founded in 2022. The company focuses on creating an efficient and straightforward search experience, with its core product being a search engine based on natural language processing (NLP) technology that can understand user queries in natural language and provide precise search results through powerful algorithms. Perplexity aims to develop a conversational search engine platform that is not driven by advertising, offering users a more intuitive and personalized search service.
With the development of AI technology and changing user demands, Perplexity's growth indicates an increasing market demand for new search solutions. The company's e-commerce features and new advertising models could further drive its business growth and secure a place in the competitive search market. Meanwhile, the acquisition interest from companies like X, Notion, OpenAI, and Microsoft reflects Perplexity's potential and value in the AI search field.
