Coming in January 2025, Fred Fitness in Santa Monica will officially open its doors, introducing a new AI-driven personalized workout concept that is expected to revolutionize the American fitness market.
Backed by European fitness giant Clever Fit and utilizing cutting-edge EGYM technology, Fred Fitness is dedicated to providing members with tailor-made training plans and real-time guidance, offering a private coaching experience at a fraction of the cost of traditional gyms.
Alfred Enzensberger, the founder of Fred Fitness, believes that gyms are no longer just about providing equipment but solutions. "Imagine a personal trainer who not only understands your goals but also adjusts continuously based on your progress. No human trainer can offer such precise and personalized service, but our technology can," he says. Envisioning the fitness industry moving towards quality services that emphasize health and longevity, Fred Fitness aims to make these innovations accessible to everyone, meeting fitness needs at an affordable price.
At the core of Fred Fitness is a unique AI system that continuously adjusts training programs based on each member's progress. Smart devices provide real-time feedback, dynamically adjusting workout content and ensuring proper form for enhanced safety and effectiveness. Philipp Roesch-Schlanderer, CEO of EGYM, states: "When I combined Alfred's vision with our ingenious technology, he envisioned building a complete fitness club around it. The launch of Fred Fitness is the culmination of our joint commitment to industry innovation."
Unlike traditional gyms, Fred Fitness combines AI-driven professional training with on-site coach support, making fitness expertise more accessible and allowing everyone to enjoy high-level workout experiences regardless of their time or budget. Enzensberger adds: "At Fred Fitness, every workout is optimized for you. This technology eliminates guesswork, providing a perfect fitness experience for each individual."
Located at 13444th St in Santa Monica, Fred Fitness combines cardio, strength, and functional training, incorporating Matrix cardio equipment, EGYM Genius, and functional machines. All equipment is seamlessly connected through the Fred Fitness App, creating a unified workout experience. Inspired by Scandinavian minimalism, the gym's design is modern and inviting, welcoming members of all fitness levels.
Key Highlights:
🟢 Fred Fitness will open in Santa Monica in January 2025, offering AI-driven personalized fitness experiences.
🟡 Utilizing EGYM technology, Fred Fitness aims to provide professional training at an affordable price for everyone.
🔵 The gym will combine AI systems with on-site coaches to offer optimized workout plans for each member.