Tongyi AI Refutes Rumors of Hundred Million Investment: Data Grossly Misleading, Actual Investment Much Lower

AIbase基地

Published inAI News · 3 min read · Oct 31, 2024

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Alibaba's Tongyi AI has publicly clarified the recent online rumors regarding AI product marketing and advertising data through its official Weibo account. Previously, data circulating online indicated that multiple AI products had spent hundreds of millions of dollars on advertising in the third quarter, including specific figures for Tongyi Qianwen, which garnered widespread attention.

According to Tongyi AI's official response, the figures claiming that Tongyi Qianwen spent 4.5 million in the third quarter and 900,000 in the first 20 days of October are significantly inaccurate. The official statement clarifies that the actual advertising expenses were much lower than the rumored amounts, but the exact figures were not disclosed.

Additionally, the rumors also mentioned the advertising data for other AI products, such as Kimi spending 150 million in the third quarter and 110 million in the first 20 days of October, and Kuakcore spending 190 million in the third quarter and 40 million in the first 20 days of October. The veracity of these figures also requires further validation.

This辟谣事件 has drawn industry attention to the marketing investments of AI products and reflects the market's high interest in the competitive landscape of AI products. In the fierce market competition, the marketing strategies and investment levels of AI companies have become focal points of market attention, but the accuracy of related information urgently needs to be verified.

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