Tech giant Microsoft has recently introduced an AI chat assistant for its gaming console Xbox, officially ushering in the AI era for its gaming business. This move coincides with Sony's release of the PS5 Pro featuring next-generation AI super-resolution technology, intensifying the AI competition in the gaming console sector.
According to reports from tech media The Verge, this new virtual assistant is primarily aimed at online customer support. This is the latest action by Microsoft CEO Satya Nadella to advance the company's AI strategy across the board, as Xbox had previously maintained a relatively cautious distance from AI. It is understood that this cautious approach stems mainly from concerns among gamers and content creators about AI capabilities.
Nevertheless, Microsoft has already been quietly using AI technology for content moderation on the Xbox platform. Meanwhile, the company has not rushed to integrate AI tools like Copilot into the Xbox system. The launch of this AI assistant is clearly a strategic upgrade that Microsoft has thoughtfully considered.
In addition to the AI chat assistant, Microsoft also plans to introduce an AI-driven natural language search function to the Xbox dashboard. This feature will allow users to search for game content more intuitively, such as entering natural language queries like "puzzle games suitable for children," and the system will also intelligently handle spelling errors and abbreviations.
The introduction of these AI features marks the official entry of the gaming console industry into a new phase of AI innovation competition. The rivalry between Microsoft and Sony will not only bring smarter gaming experiences to players but also drive technological innovation across the entire gaming industry.
