TikTok recently announced that its AI-driven video generation tool, Symphony Creative Studio, is now fully available to all TikTok business users. This tool will provide advertisers and content creators with an unprecedented creative experience.
This intelligent tool, which integrates video generation, transformation, and expansion capabilities, aims to help advertisers and creators overcome the bottleneck between creativity and production, making the video creation process simpler and more efficient. Users can access the full suite of features without incurring additional costs.
Symphony Creative Studio offers several innovative features: first, businesses and marketers can quickly generate video content by simply inputting relevant information and materials, or by directly importing a URL link. The system will combine authorized videos, images, sounds, and virtual characters provided by TikTok partners to create video works that advertisers can further edit and export.
Secondly, the tool supports AI virtual character video creation. Users can choose from ready-made or customized virtual avatars, input scripts, and select languages. The system will automatically generate videos featuring virtual characters, which advertisers can further optimize for use.
Moreover, some advertisers can create exclusive custom virtual avatars based on their brand IP, spokespersons, or collaborating creators. After completing identity verification and obtaining authorization, they can simply upload relevant character videos to transform them into virtual avatars.
In addition, Symphony Creative Studio also features video translation voiceovers, editing of existing videos, and can even automatically generate video content based on advertisers' historical activities on the platform.
This move reflects the intense competition among social media platforms in the field of AI creative tools. Previously, Amazon's advertising division launched AI tools such as audio generators to help advertisers expand their influence. Walmart is also exploring the application of generative AI in the e-commerce sector, aiming to provide smarter support for sellers on its platform.
By fully opening Symphony Creative Studio, TikTok not only demonstrates its technical strength in AI video creation but also shows its determination in the commercialization process. The launch of this tool is expected to provide brand advertisers with a more efficient and creative content production experience.