ChinaZ.com, November 21: At the 2024 World Internet Conference in Wuzhen, Zhou Yuan, the founder, chairman, and CEO of Zhihu, shared his views on the changes brought by AI search. He believes that AI search is still in its early stages, both domestically and globally, and that its user coverage and application scenarios need further expansion and improvement.
Zhou pointed out that the industry often compares AI search with traditional search, while traditional search itself has already addressed a wide range of problems and is quite mature. He emphasized that the value of traditional search should not be limited to the search engine itself but should also consider the web pages and services indexed by the search engine as a whole. After users query on a search engine, they quickly jump to other websites to complete tasks, and this combination of search engines and subsequent services provides users with a comprehensive solution.
Regarding the advantages of AI search, Zhou believes it enhances user query efficiency, a change that is evident. However, how to better meet users' personalized needs and help them complete complex tasks still requires more upgrades at the product level. He stated, "Driven by AI, future search products will be able to perform better than ever before."
Zhou's remarks indicate that while AI search has made breakthroughs in efficiency, further innovation is needed to fully realize its potential and enhance user experience.
