According to a report by The Information, OpenAI is planning to launch a self-developed browser based on an AI chatbot to directly challenge Google's search market. This move highlights OpenAI's ambitions in the search field and represents an important step in expanding its ecosystem.
Insiders have revealed that OpenAI is in discussions with platforms such as Condé Nast, Redfin, Eventbrite, and Priceline to collaborate on providing AI-driven search services in areas like travel, food, real estate, and retail. Additionally, OpenAI is considering offering AI features for Samsung devices to further expand its influence in the hardware sector.
Earlier this month, OpenAI introduced a search feature in ChatGPT, officially entering the search domain. This feature utilizes third-party search technology and combines content directly provided by partners to quickly deliver the latest information and relevant links to users. The underlying technology relies on a fine-tuned GPT-4 model, which is currently available to ChatGPT Plus and Team users, with plans to gradually extend to businesses, educational institutions, and free users in the future.
Meanwhile, OpenAI has partnered with numerous news publishers, including the Associated Press, Financial Times, Hearst, and Time magazine, to gather feedback on the search feature and allow partners to choose whether to appear in search results. This extensive collaboration with content providers not only enhances OpenAI's content resource pool but also strengthens its competitiveness in the search market.
As OpenAI continues to iterate on its search functionality, its goals extend beyond merely challenging Google's dominance; it also aims to compete with Microsoft Bing and other AI-driven search services like Perplexity. The launch of a self-developed browser would provide OpenAI with a more powerful entry-level product and offer users a brand new search experience.
