Recently, a video has gained widespread attention online, featuring an account that imitates Zhang Wenhong live-streaming to sell a type of protein bar.
Many netizens are questioning, "Is Zhang Wenhong selling products?" Even more concerning is that some older viewers believe the video to be real and have already placed orders and shared the information in social groups. After investigation by reporters, it was found that the Zhang Wenhong in the video is not a real person but a deep fake created using AI technology.
In response, Zhang Wenhong stated that there are multiple such selling accounts, which keep changing, and he has complained to the platform multiple times. This issue has been ongoing for several weeks, and he initially filed complaints. Particularly, some older individuals who are not very familiar with AI can easily be deceived.
With the development of artificial intelligence technology, the format of live-stream selling is constantly evolving. Nowadays, AI technology can generate highly realistic faces and voices, allowing some unscrupulous individuals to exploit these technologies for fraud. Recently, the voice of a certain celebrity entrepreneur was also synthesized using AI technology and circulated online, causing a significant impact. The AI-generated Zhang Wenhong in the live stream appeared very realistic; although there are still technical flaws, it managed to deceive many people.
This incident has sparked public concern about the authenticity of information, especially among the elderly population, who are relatively lagging in their understanding of new technologies and are easily deceived. However, it's not just the elderly; anyone can face the risk of being misled by AI-generated false information. We cannot fully rely on individual judgment to identify these fake messages, making relevant technological preventive measures particularly important.
During the live stream, the account imitating Zhang Wenhong did not clearly state its identity and only streamed at midnight, reflecting the platform's efforts and effectiveness in addressing AI-related chaos. While the development of AI technology brings convenience, it also poses new challenges to society. To address the potential for more forgery in the future, establishing a more comprehensive risk prevention mechanism is urgent.
Key Points:
🌐 The AI-generated Zhang Wenhong has sparked heated discussions during live selling, with some netizens mistakenly believing in its identity.
🔍 The public's understanding of new technologies lags behind, making them susceptible to false information.
🛡️ Strengthening technological preventive measures and information monitoring mechanisms is crucial to enhance public identification capabilities.
