YouTube recently announced a partnership with Creative Artists Agency (CAA) to help celebrities and creators identify content on the platform that uses their AI-generated likenesses and submit removal requests.
This technology initiative will initially be tested on celebrities and athletes early next year, before being expanded to "top YouTube creators, creative professionals, and leading partners representing talent."
As early as last year, CAA launched CAAVault, a technology that scans and stores its clients' digital likenesses, including their facial features, body, and voice information. YouTube's initiative aims to help celebrities and creators better manage their AI "imitations," particularly regarding their facial likenesses. The introduction of this new technology will enable celebrities to have greater control over their digital images and regulate content that uses these likenesses.
In addition to facial recognition technology, YouTube is actively developing a "synthetic singing recognition technology" that can detect AI-generated content attempting to replicate a creator's voice. To this end, YouTube has started allowing music companies to request the removal of AI content that mimics artists' voices. Furthermore, earlier this year, YouTube required creators to label sections of their videos that contain AI-generated content to enhance transparency.
YouTube's actions are not only aimed at protecting celebrities' image rights but also providing new safeguards for creators. In the current era of rapid AI technological advancement, how to reasonably use and manage AI-generated content has become a pressing issue for platforms and creators. Through this series of measures, YouTube hopes to create a safer creative environment for celebrities and creators.
Key Points:
🌟 YouTube partners with CAA to help celebrities and creators manage AI-generated likeness content.
🎤 A synthetic singing recognition technology will be launched to detect AI content that mimics creators' voices.
📝 YouTube requires creators to label AI-generated content to improve platform transparency.
