Adam Mosseri, the head of Instagram, revealed in a recent video the upcoming generative AI features. These new tools will allow users to "change almost any aspect of their videos" through text prompts. The video editing tools will be based on Meta's Movie Gen AI model, which is expected to officially launch next year.
Mosseri stated in the video, "We are developing some very exciting AI tools for video creators. The amazing content created by many users brings life to Instagram, and we want to provide you with more tools to realize your creativity." He added that users will be able to modify video content freely, including changing outfits, altering backgrounds, adding accessories, and even adjusting overall appearances.
The video showcased previews of some new AI editing features, allowing users to see how to change backgrounds, outfits, and appearances. For example, in one segment, Mosseri's background turned into a snowy scene, while in another, he transformed into a puppet-like animated character. Although these preview effects appear very smooth and natural, it remains unclear whether users will achieve the same results in actual practice.
Meta initially launched Movie Gen in October, stating that the model can generate video and audio from simple text input while also supporting edits to existing videos. However, Meta did not publicly release this AI video generator at that time. The current announcement indicates that Meta plans to leverage this model to provide Instagram creators with more advanced AI video editing tools.
It's important to note that Meta's launch of Movie Gen comes later than similar models released by OpenAI and Adobe. OpenAI's Sora was made available to select users earlier this month, while Adobe began testing its Firefly video generator with some users in October.
Key Highlights:
🌟 The upcoming AI tools on Instagram will allow users to change various aspects of their videos through text prompts.
🎥 This feature will utilize Meta's Movie Gen AI model, expected to launch next year.
✨ The preview effects of video editing are promising, but the actual user experience remains to be seen.