Li Xiang, the founder and CEO of Li Auto, is set to return to the public eye after a period of silence online.
Li Auto officially announced that from December 25 to 27, they will broadcast a dialogue program featuring Li Xiang for three consecutive nights at 8 PM. Each episode will last 30 minutes, during which Li Xiang will address three key questions that have garnered public interest: whether car companies can engage in AI, Li Auto's understanding of intelligent driving, and his personal reasons for purchasing a Ferrari.
It was reported that last month, someone spotted Li Xiang at the vehicle management office registering his newly purchased Ferrari 296, which sparked widespread attention.
Li Xiang is known to be a car enthusiast, particularly fond of performance vehicles. He has previously owned several well-known models, including the McLaren MP4-12C, Golf GTI, BMW 328iM, and BMW X5M. His purchase of the Ferrari 296 is not solely for personal use, and the specific reasons will be revealed in the dialogue program.
The public has shown great interest and is looking forward to Li Xiang's responses in the program.
