Recently, Alipay launched the AI creative generation platform "Ma Shang You Chuang Yi," which provides marketing services such as rapid generation of creative materials and intelligent analysis of marketing advertisements for merchants and organizations. It also offers free access to marketing image resources worth over 100 million. Merchants can log onto the platform by entering the website idesign.alipay.com in their browser or searching for "Ma Shang You Chuang Yi" to apply for usage.

It is reported that over the past year, Alipay has fully applied AI to its open commercial ecosystem, integrating nearly 70 business scenarios and generating 87 million AI materials for ecosystem merchants and organizations. The newly launched "Ma Shang You Chuang Yi" is open to all merchants and designers, focusing on making commercial marketing simpler through AI, allowing even small shops to create creative content with just a few clicks.

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With the support of AI technology, "Ma Shang You Chuang Yi" enables users to quickly generate posters, banners, videos, and other content simply by describing them in natural language. It also supports AI image optimization, line art coloring, and artistic text generation. To better serve merchants' marketing needs, the platform offers intelligent services for AI creative insights. After merchants upload marketing materials, Alipay's creative diagnosis model analyzes and evaluates the materials, providing optimization suggestions to help merchants improve their conversion rates.

In April this year, Alipay's digital promotion platform "Deng Huo" announced the launch of AI advertising creative features, which now cover nearly 70% of the intelligent placement scenarios on the platform. Compared to merchants uploading materials themselves, AI-generated advertisements have seen a 4.74% increase in click conversion rates.

Additionally, major internet companies such as Meta, Taobao, and Tencent are also developing AI advertising strategies. In October this year, Meta CEO Mark Zuckerberg stated that over 1 million ads have utilized AI to generate more than 15 million advertisements. Tencent's Chairman and CEO Pony Ma also mentioned in the annual report that improvements in advertising AI models have significantly enhanced the effectiveness of targeted placements.