In the current era of rapid AI technology development, Xiaohongshu is actively expanding into the AI field by launching "DianDian," an AI search product aimed at providing users with smarter and more convenient life search services. DianDian integrates life experiences from across the internet and, through various unique features, helps users quickly obtain precise answers to various daily life problems, becoming a reliable assistant in their lives.
Introduction to DianDian
DianDian is an AI search application launched by Xiaohongshu, focusing on aggregating search in lifestyle service scenarios. It can consolidate life experiences from across the internet to provide answers to questions related to food, shopping, travel, gossip, guides, and life hacks. Currently, it has launched a standalone app and mini-program primarily featuring a green color scheme, supporting photo inquiries and video responses.
The information sources for DianDian primarily come from Xiaohongshu, along with other websites such as Taobao, Baijiahao, and Ctrip. Responses are mainly in text and images, and may include relevant videos. By clicking on the image or video, users can then click the "Source" button at the bottom right to directly jump to the corresponding Xiaohongshu note. Additionally, the text within the answers can also be clicked, allowing DianDian to further display related search questions.
It is reported that Xiaohongshu is also conducting a small-scale gray testing of the "Ask DianDian" feature in the search bar. When users input a question and click the "Ask DianDian" button on the right, they will be redirected to DianDian's interface.
Previous reports indicated that in the fourth quarter of 2024, Xiaohongshu's average daily search volume approached 600 million, nearing half of Baidu's volume.
Highlights of DianDian's Features
- Life Search Assistant: Leveraging comprehensive life experiences from the internet, it quickly finds and summarizes answers to daily life questions, such as checking attraction opening times and travel guides.
- Smart Question Recommendations: When users click on parts of an answer that interest them, DianDian will recommend three related questions to help users dig deeper into information, such as suggesting nearby food and accommodations after clicking on an attraction name.
- Scam Avoidance Guide: Aggregates a wealth of life experiences to provide practical scam avoidance advice for users in areas such as travel, restaurant selection, and social interactions, helping them avoid common pitfalls.
- Real User Voices: Displays authentic user shopping reviews and life experiences, helping users distinguish between ads and fake reviews, allowing for informed decision-making, such as referencing real user feedback when purchasing products.
- Timely Information Updates: Provides real-time access to the latest information, including attraction opening times and hot news, ensuring users are kept up to date, such as promptly informing users about temporary closures due to weather.
- Multimodal Interaction: Supports voice and photo inquiries, offering more convenient input methods. Users can take photos of items to inquire about related information or use voice questions to get answers.
- Visual Conversational Experience: A new video response feature enhances interactivity and intuitiveness, making the search experience more vivid, such as providing video introductions of attractions when answering travel questions.
Applicable Scenarios
- Travel Planning: Users planning a trip to Beijing can get information on the opening times, ticket prices, and travel guides for attractions like the Forbidden City and the Badaling Great Wall, as well as recommendations for nearby food such as Peking duck restaurants, along with transportation advice.
- Food Exploration: Users in Shanghai wanting to try local delicacies can receive recommendations for authentic eateries like Shengjianbao and Pork Rib Rice Cake, along with real user reviews to help them choose suitable restaurants, and even preview menus.
- Shopping Decisions: Users looking to purchase electronic products can obtain product reviews, price comparisons, and purchasing channels to understand the pros and cons of products, aiding their purchasing decisions while being alerted to potential pitfalls.
- Life Tips Inquiry: Users facing small life issues, such as clothing stains or item cleaning, can receive practical life hacks, such as using white vinegar to remove stains from clothes.
- Hot Event Tracking: Users wanting to know the latest entertainment news and social hot topics can receive timely updates on hot news, such as celebrity news and major event developments, along with relevant analyses and comments.
DianDian User Guide
- Download and Install: Search for "DianDian" in major app stores (such as Apple App Store, Tencent My App, etc.), and download and install it on your device.
- Open the App: Click the icon to open DianDian, entering a simple main interface with a search box at the top.
- Ask a Question: Enter keywords related to your question in the search box, such as "Shanghai Disneyland guide" or "which Peking duck restaurant is best," or use the voice or photo inquiry features (if supported by your device).
- View Results: DianDian quickly organizes information from across the internet, presenting answers in text, images, and videos, allowing users to view and click on interesting content for more details.
- Smart Follow-up Questions: Clicking on the text of an answer prompts DianDian to suggest three related questions, enabling users to continue asking for more information, such as inquiring about nearby accommodations after clicking on an attraction recommendation.
- Source Verification: At the end of the answers, there are links to information sources, primarily from Xiaohongshu, allowing users to click and view detailed guides and jump to the Xiaohongshu app for more content.
- Feedback and Suggestions: If you encounter any issues or have suggestions during use, you can provide feedback through the survey in the settings or contact the official account on social media.
Conclusion
As an important product for Xiaohongshu's layout in the AI search field, DianDian provides users with an efficient and convenient life search experience through its powerful features and wide range of applicable scenarios. Whether for travel, food, or shopping, DianDian can be a helpful assistant for users. Although the product is still in its early development stage, with continuous technological advancements and optimizations, DianDian is expected to provide even greater value in the future.
I hope DianDian can bring more convenience to our lives. If you find DianDian helpful, don't forget to like and comment to help more people learn about this practical product.
