According to the latest Forrester report, generative artificial intelligence is expected to have a profound impact on the job market by around 2030. While it may eliminate 2.4 million jobs, it will also reshape the nature and methods of over 11 million jobs. In particular, office and administrative roles, as well as mid-level jobs that pay moderate wages, will be most affected. Business leaders need to invest in developing their employees' GenAI skills and also need to take steps to adapt to the challenges posed by this technology. Forrester emphasizes the importance of analysis and reliable data to better understand the impact of GenAI on employment.