Recently, Alibaba Cloud announced a strategic partnership with Transsion Holdings, launching the first AI phone PHANTOM V Fold2 from its technology brand TECNO, which is equipped with the Tongyi Qianwen large model. The highlight of this phone is its unique AI button design, allowing users to summon a powerful AI assistant with a single press. Even in offline environments, it can maintain smooth multi-turn conversations and supports intelligent summarization of documents and calls.
Transsion Holdings is a Chinese mobile phone manufacturer that has a significant influence in the African market, with products covering three main brands: TECNO, iTel, and Infinix. According to data, Transsion achieved a global smartphone market share of 8.1% in 2023, ranking fifth, and it maintains the top position in smartphone shipments in Africa, Pakistan, Bangladesh, and the Philippines. The success of this collaboration marks another breakthrough for Transsion in terms of technological innovation and market positioning.
On the technical side, Transsion and Alibaba Cloud have conducted in-depth technological innovations on the MediaTek chips in the phone, including model slimming, toolchain optimization, and memory optimization, among other aspects. With the help of Alibaba's open-source MNN-LLM large model inference engine, the PHANTOM V Fold2 achieves efficient GPU acceleration, further enhancing the performance of the AI model on the phone. Such technological advancements not only provide users with a more convenient experience but also bring more possibilities to the African market.
It is worth mentioning that Transsion's success in the African market is largely due to its deep understanding of local needs. For example, the camera features of Transsion phones have been finely tuned to better meet the needs of users with deep skin tones, and the beauty features are tailored to local aesthetic preferences. Additionally, Transsion has introduced the "N Card N Standby" mode to meet the usage needs of different carriers, allowing it to stand out in a fiercely competitive market.
Through its collaboration with Alibaba Cloud, Transsion has not only enhanced the competitiveness of its products but also brought the application of AI technology into a broader consumer perspective, contributing new strength to the digital transformation of the African market.